Satyameva Jayate… and Satya(truth) is that Aamir Khan is a Marketing Guru. Well, its raining Aamir Khan all over India….Satyameva Jayate Rocks..Its an amazing show…Aamir has done a great job…u might have felt or heard such similar comments in the last few days as the first episode of the show goes on air and is immediately a HUGE SUCCESS!!
I am sure that you will agree that he has a very sizzling cv for a top notch marketing post…lol( guess he might take up marketing if he quits bollywood
) Just kidding, though I have a point to make when I say that. I am certain that all top notch media people surely notice of his innovative marketing gimmicks and for that matter, well he already might have gripped a few offers
How will we know!!
We can state that he is one of the Marketing Genius. He is successful in creating that curiosity amongst the people and has amazing tact when it comes to branding.As a marketing person, it is sensible to understand some basic marketing strategies and then correlate it with the way Aamir Khan succeeds at using it…POINT 1: Marketing is all about Understanding the NEEDS AND WANTS OF THE CONSUMERS.
As we have heard probably from day 1 of marketing classes, marketing is satisfying the customer.
Consider the film Ghajini…It was meant to cater to all kinds of audience… then come to 3 idiots..it was specifically meant to reach the younger generation..especially school, college going students who probably were fans of Chetan Bhagat and his novel Five point Someone.
This is the focal point of marketing: Give what they want..!!POINT 2: INNOVATE, Think Out of the Box
Another marketing mantra that we have rattled a lot during our b school days was: Innovation is the key to success. Innovate or die.
Here, a slight addition to simple innovation. Innovate, but do so as though it suits your product and makes your product even more relevant.
Remember the Ghajini haircut he gave to his fans? The cool look which was the USP of the film, he made sure it worked well in his favor! Well and off course, you may also recollect those 3 idiot poster-couch which were put up in the multiplexes..i believe most of you have clicked your snaps on that with your friends??Have you? Even there were rickshaws with the 3 idiots stickers if you happened to notice.
Point to be taken that a strategy will work well when it has something that relates to the masses.POINT 3: BRAND IMAGE
A brand is not developed in a day, it takes time and it has a value. Just like Aamir Khan is a BRAND….a brand when you will be asked to describe…Words like “perfect”, “brilliant”, “allrounder” shall cross one’s mind. He has a history of coming up with bestselling movies year after year, and he makes appropriate use of his brand image in marketing his films.
Marketers fear to use their brand names for new products or something that is risky proposition as its failure may cause permanent damage to their brand name. But again, Aamir Khan is a pro when it comes to utilizing his brand name.POINT 4: You can’t afford to forget Technology!
In this fast paced technology driven world, one just can’t even think of avoiding a very crucial aspect of marketing .i.e. Technology.
Aamir went about marketing ‘3 Idiots’ online without having least understanding of the social network products available.“An interactive website was launched in alliance with Zapak.com with a college set-up as the homepage. The website is designed keeping in mind the college atmosphere, complete with a hostel, classroom, toilet, canteen and a few special added features. On the day the website was launched, Aamir Khan along with R.Madhavan, Sharman Joshi and Kareena Kapoor chatted with their fans online at a specific time, giving them exclusive information about the film” –Source:http://www.expressindia.com/latest-news/Aamir-s-publicity-tricks-for--3-Idoits-/555819/
Moreover, they also chatted with their Fans on Facebook and other networking sites.
Lesson- In this socially networked world, Social media is such a powerful marketing tool, one just cannot ignore!