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Summer internship report on Designing loyalty programme For arvind mills ltd.

Designing loyalty programme For arvind mills ltd.


Statement of the problem


“Designing a loyalty program for the channel partners of Arvind Mills Ltd”


Channel partners as a phrase is used to describe a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies— usually through an affiliate partner or reseller relationship.


Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and value-added resellers (VARs) and other organizations.


Importance of the problem


As mentioned above it is evident that channel partners are an integral part of the marketing value chain. For Arvind Mills, they serve as the bloodline as the channel partners especially the distributors serve as a major link between the customers and the company. If relations with the distributors and/or channel partners are strained then often the company shall face problems financially like lowered sales, low profit margins, etc in the short and long run and also lead to dissatisfied customers owing to lower or non-availability of products. This project intends at serving as an initiative to design and formulate a loyalty program for the channel partners to overcome the problems.


























































































 


SLR NO.



 


CONTENTS



 


PAGE NO.



1



Summer Internship Certificate



4



2



Certificate of Approval



5



3



Declaration



6



4



Acknowledgement



7



5



Background of the study


-           Statement of the  problem


-           Importance of the  problem



8



6



Objectives



9



7



Scope and coverage



10



8



Introduction – A brief about the  company



11- 14



9



Various processes / departments of  Arvind Mills



15- 25



10



Review of literature


-           Basic concepts


-           Terminologies used



26- 33


 



11



Methodology



34



12



Findings and formulation



35 - 42



13



Conclusion



43



14



Limitations



44



15



Recommendations



45 - 46



16



Annexure



47 - 62



Source: Summer internship report on Designing loyalty programme For arvind mills ltd.
« Last Edit: February 28, 2013, 06:25:46 AM by TechShristi »

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