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Project -Study of distribution channel
« on: January 02, 2013, 06:56:12 AM »
Study of distribution channel

Distribution channels are behind every product and service that consumers and Business buyers purchase everywhere. Usually, combination on institutions specializing in manufacturing, wholesaling, retailing and many other areas join force in Distribution channels.


Distributions channels are a set of inter dependent organization involved in the Process of making a product or service available for use or consumption. Distribution channels decisions play a role of strategic importance in the overall Presence and success a company enjoys in the market palace.


This project report entitled “a study on distribution channel with special Reference to Birla cement in thiruvarur district”. To determine the dealer satisfaction of the product and future demands, needs, wants.


The study starts with an introduction of the distribution channel, company Profile, important of the study, review of literature and objectives are set out for the Study. Research methodology, data analysis and interpretation, findings and suggestions


Of the study follow.


The response given by the dealers and analyzed and interpret using different Types of statistical tool such as percentage analysis, chi-square method.
























































CHAPTER 


 



TITLE



                PAGE NO.



1



INTRODUCTION


1.1  IMPORTANT OF   THE STUDY
 



5



2



OBJECTIVE



11



3



RESEARCH METHODOLOGY



12



4



DATA   ANALYSIS AND INTERPRETATION



15



5



FINDINGS   OF THE STUDY



16



6



SUGGESTION



17



7



LIMITATIONS   OF THE STUDY


 



18



8



SCOPE   OF THE FURTHER STUDY


 



19



9



ANNEXURE


 



20



Source: Study of distribution channel

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Project -Study of distribution channel
« on: January 02, 2013, 06:56:12 AM »

 
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