Study of distribution channel
Distribution channels are behind every product and service that consumers and Business buyers purchase everywhere. Usually, combination on institutions specializing in manufacturing, wholesaling, retailing and many other areas join force in Distribution channels.
Distributions channels are a set of inter dependent organization involved in the Process of making a product or service available for use or consumption. Distribution channels decisions play a role of strategic importance in the overall Presence and success a company enjoys in the market palace.
This project report entitled “a study on distribution channel with special Reference to Birla cement in thiruvarur district”. To determine the dealer satisfaction of the product and future demands, needs, wants.
The study starts with an introduction of the distribution channel, company Profile, important of the study, review of literature and objectives are set out for the Study. Research methodology, data analysis and interpretation, findings and suggestions
Of the study follow.
The response given by the dealers and analyzed and interpret using different Types of statistical tool such as percentage analysis, chi-square method.
1.1 IMPORTANT OF THE STUDY
DATA ANALYSIS AND INTERPRETATION
FINDINGS OF THE STUDY
LIMITATIONS OF THE STUDY
SCOPE OF THE FURTHER STUDY
Source: Study of distribution channel