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Project report on Parle G
« on: November 22, 2011, 08:51:03 PM »
No.    Subject   Page No.
1   Preface    2
2   Acknowledgement   3
      
3   Company profile    
>   Introduction of Parle industry   
>   History of the company   
>   Location   
>   Registered office   
>   Details of Ahmedabad Plant   
>   Production process   
>   Achievements    
      
4   Marketing Department   
>   Definitions of marketing   
>   Introduction to marketing   
>   Marketing mix   
      
5   Product   
>   Brands Name   
>   Products name   
>   Varieties   
>   Qualities   
>   Product line   
>   Product mix   
      
6   Price    
>   Prices of the products    
>   Objectives of pricing    
>   Methods of the pricing   
>   Factors Affecting Price-Determination   
      
7   Place   
>   Distribution channel    
>   Transportation    
>   Supply chain    
>   Exports   
8   Promotion    
>   Advertising    
>   Advertising strategies    
>   Sales promotion   
>   Direct marketing   
      
9   Segmentation, targeting and positioning    
>   Segmentation    
>   Types of  segmentation   
>   Segmentation criteria of Amul    
>   Targeting    
>   Levels of targeting    
>   Positioning    
>   Positioning strategies    
      
10   Social Committements   
      
11   S.W.O.T. Analysis    
      
12   Personnal Mgt.   
      
13   Conclusion   
      
14   Bibliography
« Last Edit: January 01, 1970, 05:30:00 AM by Guest »

Techshristi's Forum

Project report on Parle G
« on: November 22, 2011, 08:51:03 PM »

 
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