Project report on Deshabhimani Daily Newspaper
Deshabhimani is one of the leading Malayalam dailies in Kerala. It is enjoying a common table circulation compared to other Malayalam dailies in the scenario. As the literacy level in Kerala is high, there is good circulation for all the leading dailies and Deshabhimani has a good positions and status in Kerala. This reflects the consumer interest towards Deshabhimani which the other publication.
Deshabhimani covers more logical news and the language used in its as more perfect as compared to other dailies. But in the future it may face a lot of competitions to capture the market sot in has to adopt various marketing strategies. Now the old methods of printing are to be up to dated to make the jobs speed up. So the company is making use of the computerized techniques so as to make the industry up to date.
Prabhatham (The dawn) started on the 9th January 1935 at Shornur near Trichur under the editorship of EMS Namboodirippad as considered to be the harbinger of Deshabhimani. It is started as a weekly on 6th September 1942. On 8th January 1946, Deshabhimani transformed in to a four pages daily.
Deshabhimani has editions at Kozhikode, Kochi, Kannur, Thiruvanathapuram, Kottayam,Thrissur and it started its multi color edition at Kochi in 1993 and Thiruvanathapuram, Kottayam and in 1994 . Its internet edition started on 1st January of 1998 is another feather on the cap of Deshabhimani. Deshabhimani is one among the three most circulated dailies in Kerala. The children’s Magazine “Thathamma” a sister Publication is widely accepted. The first spot magazine in Malayalam “ Kalikkalam” brought out by Deshabhimani.
OBJECTIVES OF STUDY 1 To study about the Marketing Department 2 To find out various functions in the Marketing Department 3 To understand about the organization structure 4 To find out the functions of different departments in the organization 5 To compare the current marketing strategies and the long term marketing strategies with previous years
Source: Project report on Deshabhimani Daily Newspaper