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A report on Marketing managament with reference to mother dairy, gandhinagar

A report on Marketing managament with reference to mother dairy, gandhinagar


 Mother dairy is a co-operative sector. It is the institution of the farmers, for the farmers and from the farmers. Mother Dairy gives pleasure to the farmer to charge the own price, which was not possible in earlier years.


This union was born on September 19, l994. The union provides facilities to its members like more return, satisfactory price, insemination, first aid, group Insurance, cattle food at confessional price etc.


Mother dairy has five main departments like finance, personnel, commercial, milk procurement and production. The finance department does the clerical work and takes care of inflow and outflows of the cash. The other work of finance Department is to audit of annual work.


The personnel department handles the work regarding personnel like appointment, recruitment, promotion, transfer, dismissal, demotion, performance appraisal etc,


The commercial department conducts all promotional activities of local area. The pricing decision of milk and buttermilk is taken at commercial department. The marketing work is handle by GCMMF.


The production department produces the product with the help of latest technologies. The production is done according to ISO marks requirement.







































































SR.NO



PARTICULAR


 


 



PAGE NO.



1



INTRODUCTION


 



11



2



INDUSTRY   PROFILE


 



13



3



COMPANY   PROFILE


 



18



4



FEDERATION   PROFILE


v  CO-OPERATIVE SOCIETY


v  OBJECTIVE


v  GCMMF


v  LIST OF PRODUCTS


 



21



5



MOTHER   DAIRY


v  UNIT PROFILE


v  POUCH SECTION


v  DISPATCH DEPARTMENT


v  MARKETING DEPARTMENT


v  ORGANISATION STRUCTURE


v  DISTIBUTION NETWORK


v  SUPPLY CHAIN


 



31



6



RESEARCH   METHODOLOGY


 



39



7



QUESTIONAIRE


 



43



8



CONSUMER   ANALYSIS


 



46



9



FINDINGS


 



61



10



SUGGESTIONS


 



63



11



LIMITATIONS


 



65



12



CONCLUSION


 



67



Source: A report on Marketing managament with reference to mother dairy, gandhinagar

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