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NPD on Retail Book Shop
« on: June 26, 2012, 07:37:59 PM »
Project report on new product development of  Retail Book Shop

PROJECT IN A GLANCE  In this NPD’s project we are going to start a new business of a Retail Book Shop. In making this project we first generate idea by analyzing the gap in the market. Then we evaluate the project in the light of PIC. After that we generate concept by observing the customers and produce concept statement in due consideration of need, form and technology. After that we evaluate the project on the basis of user needs and technology. Than we move towards the next phase that is Development. In this we made a comprehensive business analysis by making projected financial statements that are Projected Income Summary and Projected Balance Sheet that is showing a ROI of 8.86%. And after the preparation of marketing plan we launch the business.

Company Name           : Be 4 Books
Mission Statement      : Our Mission Is To Provide Every Book At One    Place and With Immense Care
Slogan                         : Road to Bright Future
Animated Character    : Mr. Book


Table of Contents

Acknowledgement
Group Introduction
Project Summary
CONCEPT GENERATION
Need
Form
Technology
CONCEPT STATEMENT
CONCEPT EVALUATION
Marketing Test
Technical Test
DEVELOPMENT
Comprehensive Business Analysis
Marketing Plan
Executive Summary
Summary of Situation Analysis
The Industry
Definition of Industry And Company Business
History of Business
Technological Advances
Characteristics of Industry
Typical Promotional Activity
Geographical Characteristics
Profit Pattern
The Company
Brief History
Scope of Business

Growth, Current Size, Profitability
Current size
Growth
Profitability
Reputation
Competence In Various Areas
Strengths
Weaknesses
Product / Services
The product story
Quality factors
Design consideration
Goods Classification
Consumer and Industrial goods
Durable or nondurable goods/services
Convenience, shopping or Specialty goods
Packaging
Price Structure
Uses
Image and reputation
Service strength
Service Weakness
Product sales features
Market share
Market potential and Trends
The Market
Definition and location of market
Identified market segments
Past
Potential
Market need and desire
Needs
Desire
Characteristics of market
Geographic
Demographics
Psychographic
Behavioral
Typical Buying Patterns
Purchase Patterns
Frequency of Purchase
Definition of our Customers
Past, Present and Future
Past
Future
Characteristics
Characteristics shared with rest of market
Characteristics unique to our customers
What they like about us
Consumer Appeals
 Possible Future appeals
The competition
 Identification of Competitors
Primary competitors
Secondary competitors
Growth / size of competitors
Strength of competitors
Share of Market
Weaknesses of competitors
Marketing Activities of Competitors
Distribution Strategies
Distribution
Opportunity
Pricing policies
Opportunity/threats relating to pricing
Pricing Threats
Communication strategies
Sales force
Ability and Training
Advertisement Program
Opportunities of Communication
Threats of Communication
Environmental Factors
Economy
Economic Forecast
Political Situations
Societal Concerns
Technological Influences
Corporate Objectives and Strategies
Profitability/ ROI
Partnership equity
Overall Corporate Mission
Potential marketing Opportunities
Marketing Need Objective
Corporate Needs Satisfying objectives
General Marketing Strategy
Positioning Strategy
Service Differentiation Strategy
Launch
 


Keywords:NPD on Retail Book Shop,new product developement,business plan on retail book,business plan,project report on retail plan,marketing project report,marketing report
 
 

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NPD on Retail Book Shop
« on: June 26, 2012, 07:37:59 PM »

Offline TechShristi

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NPD on Retail Book Shop
« Reply #1 on: June 26, 2012, 07:38:00 PM »
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NPD on Retail Book Shop
« Reply #1 on: June 26, 2012, 07:38:00 PM »

 
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