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Mobile Shopping Is New Trend of the Season
« on: July 28, 2012, 09:09:12 PM »
 
Mobile Shopping Is New Trend of the Season

As Black Friday gives way to Cyber Monday as the most popular shopping day of the year, some experts are suggesting we could see a rise in a new trend: Mobile Tuesday.
Black Friday, the day after Thanksgiving and reportedly the busiest shopping day of the year, saw sales down by 5 percent
This year, while the following Saturday’s numbers dropped by about 18 percent. But Internet retail sites were up on Cyber Monday, the day e-commerce sites offer sales to people returning to work after the Thanksgiving holiday weekend.
Over the past few years, Black Friday and Cyber Monday have become highly successful marketing events that enable brands and retailers to target holiday shoppers effectively. The next logical trend may be Mobile Tuesday, which expands these successful marketing programs to reach consumers on the go. Shoppers who may not have found what they wanted over the weekend or found prices too high can do their shopping from their handhelds.
This year, retailers such as Sears, Gap, and J.C. Penney launched sites designed specifically for mobile browsing. J.C. Penny used its site to promote gift ideas by sending out text-message alerts, while Sears launched its first mobile-designed Web destination in November. Best Buy’s mobile portal includes a search box and drop-down store locator so you can not only compare prices at a rival retailer but you can find out if a Best Buy location is near you. Best Buy Mobile provides images of items, ratings, and in many cases reviews.
One Mobile Tuesday marketing campaign included a promotion by McDonald’s, Finish Line, and RedTag that encouraged shopping via mobile phone. It included radio, outdoor media, and online ads and targeted stores in 10 cities to promote the program. While it seems like a small step, it is a first step. After all, just 10 years ago Cyber Monday wasn’t much either.
There are other options for shoppers beyond the mobile sites from major retailers and big box stores. Yahoo! has launched its own mobile shopping site, which could allow for easy comparison of online retailers. Slifter allows you to find local products at brick and mortar businesses by using your mobile phone. As with the Best Buy Mobile site, it might not let you know if an item is on hand, but it can help you narrow your search. Why drive around when Slifter can help you compare gas prices before you start up the engine?



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Mobile Shopping Is New Trend of the Season
« on: July 28, 2012, 09:09:12 PM »

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Mobile Shopping Is New Trend of the Season
« Reply #1 on: July 28, 2012, 09:09:12 PM »
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SHOULD WE WAIT FOR NEXT TECHNOLOGY
« Reply #2 on: July 28, 2012, 09:10:24 PM »
SHOULD WE WAIT FOR NEXT TECHNOLOGY

With technology continuing to evolve at a rapid pace, it's sometimes difficult to know when you should dive in and invest in new equipment, and when you should be patient and wait for "Next Big Thing" to arrive on the market. Nothing is more frustrating than spending a large sum of money on IT only to have a sleeker, faster, and cheaper solution come out six months later. On the other hand, there's almost always an advance on the horizon so you can't wait forever to get the technology you need to do business today.
Before you play the IT waiting game, ask yourself the following questions:
     Will existing technology allow me to meet my business needs for the next 12 to 24 months?
     Can I upgrade when new features become available or would I have to buy a whole new system?
     Do I know exactly when the Next Big Thing will be available so I can plan my purchase?
These questions become easier if you know precisely what it is you're waiting for. You might be waiting on a vendor to release a version of a product that's compatible with certain systems, or has a new feature set that would boost your business performance. If you know when the technology will be available, it might make sense to hold off on expensive tech purchases until the new product is released.
The situation changes if you don't know exactly when the new product or innovation will emerge. If a vendor talks about a pending release but is fuzzy on the details, you could be waiting for quite a while. So, the question becomes: Is it worth the wait?
That's the question a number of companies have been asking themselves over the last year as they awaited the release of Microsoft's new operating system, Vista. Microsoft originally talked about releasing Vista in the second quarter of 2006, then pushed the release back to the fourth quarter of 2006, only to finally release it in January 2007. This moving target of a release date affected legions of companies that wanted to buy new computers with the latest Microsoft OS preloaded. If your company was in the market for new computers at the end of 2005, that may have been a long time to work with aging systems.
In a case like this you need to ask yourself how urgently you need the new technology, and if not having it will disrupt or diminish your business performance.
If the Next Big Thing is not an upgrade but an entirely new technology that could potentially change how business is done, your wait could be even longer. New technologies often take time to develop and test for the business market, and once out, they may need some time to mature. How long should you wait? Should you hold off buying new systems to make sure that your current equipment is compatible with this new technology?
One strategy is to research the likely release and set a purchase deadline. If what you are waiting for is not available in the quarter it was expected, it's time to start looking at other possible solutions that are already available, even if you have to customize them.
The Next Big Thing may be enticing, but the reality is that your business has to compete in today's business world. In some cases, you may be able to wait for the transformational technology, but more often than not you'll have to make the best of what's currently on the market.



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SHOULD WE WAIT FOR NEXT TECHNOLOGY
« Reply #2 on: July 28, 2012, 09:10:24 PM »

 
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