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Marketing Concepts

Started by TechShristi, November 17, 2013, 04:25:11 pm

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November 17, 2013, 04:25:11 pm Last Edit: November 17, 2013, 04:29:06 pm by TechShristi

Before making any decision Marketing Department look for the certain strategies that will help them to achieve the goals.Thus The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Six marketing concept are being described as follows:

1) The Production Concept: It holds that consumer will prefers those products which are widely aviable and inexpensive.This concept ignore the Quality and Consumer. Management focuses on improving production and distribution efficiency.Mass production is given due importance over here.

2) The Product Concept: It holds that consumers will pay for those product that offer the most quality, performance or Innovation features. That is, "Love the Product but not the Customers"- typically know as "Marketing Myopia".For example: Consumer will not buy the Floppy Disk even though the company is making the best floppy disk, because features is now outdated and it is now replaced by CD-ROM.

3) The Selling Concept: It hold that if consumer and business are left alone in then ordinarily then will not buy enough of the organizational product. The Organization therefore undertake an aggressive selling efforts know as 'Promotional efforts'. This concept is know by a Simple word 'Make & Sell' Concept.

4) Marketing Concept: It hold that consumer must be asked  before manufacturing the product and then make an efforts to sell the product to the consumers.This concept is know by a Simple word 'Ask,Make & Sell' Concept.For example: Divay Bhaskar Newspaper. They conduct a survey with in Ahmadabad city asking the people for there desire with the Newspaper before launching there Newspaper in Gujarat.

5) Societal Marketing: The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests. That is Organization must consider the Society before making decision.

Initially there were five marketing concept but recently a new marketing concept come in to existence know as Holistic Marketing

6) Holistic Marketing:A marketing strategy that is developed by thinking about the business as a whole, its place in the broader economy and society, and in the lives of its customers.

Difference between Marketing and Production concept is given below:

Difference between Marketing and Selling concept is given below:

Sr. No.

Selling Concept

Marketing Concept


Needs of seller is full flied

Needs of buyers is full filled


Focused on Cash

Focused on customer Satisfaction


Selling start from factory

Starting point is target market


Selling concept on product

Marketing concept focus on Customers


Selling and promotional efforts are used as a means of selling

It is a integrated marketing approach


Ends with profit

Ends with customer satisfaction


November 17, 2013, 04:25:11 pm Last Edit: November 17, 2013, 04:29:06 pm by TechShristi

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