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Offline Mr. Patel

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Consumer survey on assessment of dual celebrity endorsers in TV Commercials

 

 

1    Name                                                                                                                   

 

2  Gender                (1)  Male                         (2) Female

 

3  Age (in years)

(1) 15 to 19 years (2) 19 to 25 years (3) 25 to 35 years (4) 35 to 50 years (5) 50 and above

 

 

4     Occupation


 

 

(1)  Job                                                                                                 (2) Business (3) Profession                                                                                                                (4) Housewife (5) Student                                                                                                                (6) Retired

 

 

5      Total Family Annual income (in Rs.)

 

(1)  Less than Rs 2 lakhs

(2)  Rs 2-5 lakhs

(3)  Rs 5-10 lakhs

(4)  More than Rs 10 lakhs

 

6      Marital status

 

(1)  Single                                            (2) Married                                         (3) Others

 

7   What have been the motivating factors when you decide to buy a product/service? (tick multiple)

 

(1)  Product quality

(2)  Good services

(3)  Repeat purchases

(4)  Good deals like discounts, cashback etc. (5)  Brand name

(6)  Fashion trends

(7)  Price hikes/reductions

(8)  Celebrity endorsing a product

8          Do  you know about the celebrity endorsements?                              (1) Yes                                  (2) No

 

9          What means of advertisement persuades you the most to purchase a product?

 

(1) TV                                                                                                    (5) Internet (2) Radio                                                                                                     (6) Hoardings (3) Newspaper                                                                                  (7) References (4) Magazines                                                                                    (8) Others

 

10  Rank the reasons for the companies to choose celebrity endorsements for promoting their products? (where 1 being the most important reason)

 

o  Product awareness

o  To compete strongly against the brands

o  To be able to increase sales and profit

 

 

11  For what product and services do you find celebrity endorsement important to   influence your decision?

Very Important  Important Neutral Not Important Not at all Important

 

Fast food, snacks

1

2

3

4

5

Dairy items, chocolates, sweets

1

2

3

4

5

Apparels, Accessories

1

2

3

4

5

Technology driven items

1

2

3

4

5

Automobiles like car, bike etc

1

2

3

4

5

Services like spa, restaurants

1

2

3

4

5

Real estate

1

2

3

4

5

Tourism

1

2

3

4

5

Beauty products

1

2

3

4

5

 

 

12  Have you actually purchased any product just because it’s promoted by celebrity ?

(1)  Yes                                                         (2) No

 

If yes then name the product                                                                  

 

And the celebrity                                                                     

 

13  Which celebrities are more influential as per Indian markets (give rank where 1 being highest influential)

(1)  Sports celebrity                                        (4) Child celebrity

(2)  Bollywood celebrity                                (5) Tellywood celebrity

(3)  Social leaders

 

 

14  Which Bollywood celebrity comes to your mind first, name the product that they endorse?

 

 

Celebrity:                                                     


Product:                                                                 

 

Code for the statements 15 to 18.

 

(Always=5, Often=4, Sometimes=3, Rarely=2, Never=1 )

 

 

 

 

15

 

16

 

17

 

 

 

1

2

3

4

5

Celebrities give true picture of product/service

through advertisements.

 

 

 

 

 

Celebrity him/her self is using the brand.

 

 

 

 

 

Celebrity’s personality matches the

product/services.

 

 

 

 

 

Celebrity’s controversy risk affects your purchase

decision.

 

 

 

 

 

 

 
18

 

 

 

 

19. Does constantly changing endorser of a given brand makes any difference in your approach towards the product?

 

(1) Yes,to a great extent

(2) Not much (3) Neutral (4) Not at all

20. Are you aware of any product/service endorsed by dual celebrity?          (1) Yes                    (2) No

 

If Yes, name any 3 such ads & the celebrity pair

 

1)                                                                    

 

2)                                                                    

 

3)                                                                    

 

21. Which relations between the two celebrities do you think are the most influencing for endorsing a product/service?  (Select any one)

 

 

(1)  Parent-Child (Ex. Hema Malini –Esha Deol) (2)  Siblings (Ex. Shilpa Shetty-Shamita Shetty) (3)  Couple (Ex. Saif Ali Khan – Kareena Kapoor)

(4)  Unrelated (Ex. M.S. Dhoni-Amitabh Bachchan for Chavanprash)

 

 

 

 

 

Code for Q 22 to Q 28

 

 

Strongly

Disagree

Disagree

Neutral

Agree

Strongly Agree

Can’t Say

1

2

3

4

5

6

 

 

 

 

22

 

23

 

 

 

 

24

 

25

 

26

 

 

 

 

27

 

 

 

1

2

3

4

5

6

Real life couple is more influential than Reel life.

 

 

 

 

 

 

Compatibility between the pairs matters in

endorsing the Product/service.

 

 

 

 

 

 

It is easier to remember the brand in case of dual celebrity endorsement.

 

 

 

 

 

 

Negative information related to the relation

of celebrities affect the brand image.

 

 

 

 

 

 

Product becomes costly when endorsed by dual celebrities

 

 

 

 

 

 

Products specifically advertised by dual

celebrities are of good quality.

 

 

 

 

 

 

Products endorsed by dual celebrities have better recall/ Recognition Power.

 

 

 

 

 

 

 

 

28

 

 

 

 

29.According to you which real life celebrity couple from the following is more successful?

 

(1) Amitabh Bachhan-Jaya Bachhan

(2) Abhishekh Bachhan-Aishwarya Rai Bachhan

(3) Ajay Devgn-Kajol Devgn

(4) Sharukh Khan-Gauri Khan

(5) Saif Ali Khan-Kareena Kapoor Khan

(6) Akshay Khanna-Twinkle Khanna

 

 

30. Suggest any pair which is yet not endorsing a product/service together but will make a fine

Couple for dual celebrity endorsement


Please find the attached pdf file for the same questionnaire.


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