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Attitude and Rating Scales
« on: May 11, 2012, 10:32:03 AM »
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Hello,

here i am Attaching the pdf for the reserach subject of the MBA Students for the Chapter  Attitude and Rating Scales
Attitude and Rating Scales
What Is a Scale? Rating Scales
Limitations Levels of Measurement
Attitude Scales Liken-type Scale
 Construction  Initial Administration and Scoring Selecting the Final Items
Validity and Reliability Limitations
Semantic Differential Selection of Terms
Length and Layout Scoring
Limitations Performance Rating Scales
Limitations Consumer Rating Scales
Limitations Sensory Evaluation
Limitations Summary 

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Attitude and Rating Scales
« on: May 11, 2012, 10:32:03 AM »

 
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